Stephen Sondheim once wrote that “the art of making art is putting it together”.

That’s why I do for my clients. I help them take their ideas and put them together to create a cohesive look and feel for their brand. I work directly with advertising and marketing teams to ensure the visuals and messaging are on point.

My areas of expertise involve home design, architecture, gardening, food and lifestyle, having honed my skills working for the top design and gardening magazines in the country.

How it works

Here are ways that I can help you build a Visual Brand Identity:

OVERALL CREATIVE STRATEGY

I work with the marketing team to determine the creative direction of the brand and how we’re going to tell your story.

PHOTO SHOOT PRODUCTION

Whether on location or in the studio, a successful photo shoot starts with a good plan. I create that plan and work with the creative team to bring it all to life.

I put together a photo shoot budget and timeline, and direct the photography team and stylists to achieve visual objectives.

PHOTO EDITING

If you already have a library of images, but need an expert eye to help determine which images are suitable for your creative strategy – that’s where I come in. I can help you establish a photo library by curating the best of your existing images and determine next steps on how to best utilize those images.

CONCEPT SKETCHES & STORY BOARDS

ART DIRECTION, LAYOUT & DESIGN

Magazines (print and digital)

Newsletters

Brochures, Flyers, Stationery, Business Cards

Logo Design

Catalogs

Advertising content

Social media designs

PAST CLIENTS

EDITORIAL CLIENTS:

Meredith Publishing (Better Homes & Gardens, Traditional Home, Better Homes & Gardens Special Interest Media, Country Home, Dream Kitchens & Baths, Kitchen & Bath Makeovers, Kitchen & Bath Ideas, Modern Farmhouse Style, Elegant Homes, Tuscan Style, Outdoor Style, Christmas Ideas, Country Gardens, Color Made Easy, Cottage Style, Best of Flea Market Style)

Hearst Publishing/Hachette Filipacchi Media (Country Living, Elle Decor, Woman’s Day)

Meredith Books (Trading Spaces $100 to $1000 Makeovers, Garden Style Projects, HGTV Before & After Decorating, Decorating Makeovers, The New Decorating Book)

CORPORATE CLIENTS:

Lowe’s

Country Curtains

Snap Kitchen

Calico Corners

GET IN TOUCH

If you’re interested in working together on a new project or collaboration, please get in touch. I’d love to hear from you!

Please email me at donna@donnatalley.com